An artist’s pursuit of perfectionGlobal golf tourism
now worth $32 billion
The burgeoning international golf tourism sector is now worth an estimated NZD$32 billion annually. To plan the management of this global phenomenon, golf tourism operators, tourism boards, golf resorts and courses gathered at the Asia Golf Tourism Convention in Da Nang, Vietnam.
The Corporate Traveller team travelled to Vietnam and caught up with Peter Walton, event organiser and CEO and founder of the International Association of Golf Tour Operators (IAGTO) and discovered some insights about the sector - including inspiring news about New Zealand.
CT: You’ve managed to attract large numbers again this year. You must be pleased?
It’s our sixth Asia Golf Tourism Convention and the biggest one so far – more than 600 delegates from 36 countries - 220 golf tour operators all coming here to meet the golf resorts and the hotels to work out what they’re going to sell and where they’re going to send golfers - whether they’re coming from Thailand, United States, South Africa, Europe, all over the world, Australia, New Zealand, this is where they decide what they’re going to sell for the next season.